Sunday, April 30, 2006

HBO Renews 'Big Love'

TV Week: "April 19, 2006
HBO Renews 'Big Love'
By James Hibberd
HBO has renewed its polygamy drama 'Big Love' for a second season, the network confirmed.
Story continues below...

The March 12 debut of the Sunday night drama was seen by about 4.6 million viewers, losing 47 percent of its 'Sopranos' lead-in. The second week dropped to 3.4 million, then buoyed back to hover around the 4 million mark in subsequent weeks. An HBO spokesperson said about 50 percent of the viewership from each 'Big Love' episode is from post-premiere repeat airings.

Those are numbers are about on par with HBO's other recent drama, 'Deadwood,' whose first-season premiere airings were seen by an average of 4.5 million viewers and whose second season averaged about 3 million viewers.

The drama has been the target of an e-mail campaign in recent weeks by members of The Church of Jesus Christ of Latter-Day Saints, who object to the show's depiction of a polygamous Utah family."

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